On a per-job-basis you can decide just how much to charge for speedy turnarounds without adjusting your base rate. It’s a balance that is totally up to you to strike. On the flipside, a client will be more understanding of a longer turnaround time if they aren’t paying a premium for your services. A client will often pay more for the guarantee of a speedy delivery on the end-result of your flight. Whereas the longer it takes you to turn a project around the less you should charge. In general, the faster you can turnaround a project, the more you can justify charging your client. While it’s relatively easy to know how quickly you can turn projects and jobs around to get the client a finished product, sometimes this is a job-by-job or project-by-project variable that will change depending upon the circumstances. In this scenario, it’s a safe bet that you will be able to charge more for your specialized area, but will have limited opportunities for jobs and projects because of the narrow focus. Specializing usually means you will offer a much more refined product within your area of expertise. If you offer a variety of services at a reasonably professional level, but do not specialize in any particular area, you’re going to have plenty more opportunities for jobs and projects, but you may need to consider a lower rate if you cannot deliver the same quality a specialist might offer. This truly comes down to a “jack-of-all” versus a “master-of-one” mentality. The combination doesn’t matter, but the idea of multiple offerings does. Maybe you do drone video, but also have the ability to offer inspection services. Maybe you’re a drone mapping business that also dabbles in photography and video for multimedia. Once you have determined that, also determine what other types of drone product and/or service you wish to offer. What is your speciality? Drone photography? Drone video? Drone mapping? Drone modeling? Drone inspections? Drone delivery? It all depends on where you are at and how honest you are with yourself about that. On the other hand, if you’ve been in the game for a while and you offer a high-level product “behind the sticks,” then you can safely factor this into the higher end of the pricing scale. If you’re a pilot just starting out and jumping head-long into the commercial sector, you’re going to want to consider pricing your work lower until you have gained consistency in your proficiency. The only catch is you have to master these manual maneuvers to the point that you can use them in professional projects, multimedia, or otherwise.Īs with anything, no matter if you use programs to automate missions or you do everything manually, repetition builds consistency and skill. On the other hand, when you fly manually for a job or project, you may not get consistent results in terms of flight paths and movement, but you unlock a world of incredible variety for your shots. If you use automated flight planners such as DroneDeploy, Pix4D, DJI GS Pro, SkyGrid, or anything else, you’re going to end up with a consistent, albeit limited, end result straight out of the camera. No matter if you’re collecting photos or videos for multimedia production, images and telemetry for mapping, using your drone to spray crops in the agriculture industry, or anything in between and beyond, there is a level of skill that is required to produce consistent, efficient, and reliable results. Let’s talk about the variety of your shots first, before moving on to your ability to edit. This boils down to two facets: How much variety you offer with your shots, and how well you edit/produce/process your finished product. There may be other factors that play into this decision unique to you or a certain group of pilots, but I can say with confidence that these are the six pillars that will dictate your pricing. Let’s set in stone the most important considerations to make when figuring out what you should charge: One of the most frequently asked questions posed by new commercial drone pilots around the world is, “How much should I charge for drone video/photos?” Pricing is a tricky thing to figure out when first getting started as a commercial remote pilot and with factors such as available market share, the competition’s pricing, skill level, and demand all playing into that decision, it can be hard to know where to start.
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